Giving promotional products to your target customers is one of the oldest forms of marketing there is. Why? Reciprocity. When you give someone something of value they naturally feel like they want to either “pay you back” or “pay it forward”. But there is some thinking behind what to give. It has to be the right thing. Done well you can be remembered, and it can literally keep your business in the running to be called when you’re needed. So how do you choose? Here’s four ways