Merchandise built for the moment — and delivered where the event actually is.
Event merchandise has one job: to be worth keeping. That means starting from the audience and the setting rather than from a catalogue page, and it means the logistics being handled so nothing arrives the day after the doors open.
We source and produce to brief, assemble kits where they’re needed, hold stock between events, and deliver to venues across the UK and Europe.
Brief to stand, handled end to end.
- 01
Creative sourcing to brief
Products chosen for the audience and the setting — not the first thing that takes a logo. We'll say when an idea won't survive contact with reality.
- Sourced against the brief, not a catalogue
- Options costed properly before commitment
- Honest view on what will and won't work
- 02
Exhibitions and trade shows
Merchandise for stands and giveaways, planned around footfall, transport and what your team can realistically hand out.
- Stand giveaways and premium items
- Quantities planned around footfall
- Delivered to the venue or your team
- 03
Delegate packs and kit assembly
Multi-item packs assembled and packed as sets, printed inserts included, ready to hand over rather than built on site.
- Sets assembled and packed for you
- Printed inserts and packaging
- Consistent presentation across every pack
- 04
Campaign merchandise
Merchandise supporting a marketing campaign or launch, aligned to the wider creative rather than sitting apart from it.
- Aligned to campaign creative
- Customer and prospect sends
- Produced to campaign timings
- 05
Held stock between events
Rather than reordering small runs each time, stock is held against your programme and called off as events come round.
- Leftover stock stored, not wasted
- Repeat call-offs for recurring events
- Visibility of what's held
- 06
Delivery to venues, UK and Europe
Dispatch to venues, offices or multiple regional locations, with timings agreed so deliveries land when someone is there to take them.
- Single or multiple venue destinations
- UK and European delivery
- Timed to your event schedule
Where this tends to matter most.
Recurring event programmes
Where the same events come round each year, held stock and a settled range remove most of the repeat effort.
Exhibitors with a brand to protect
A stand giveaway is a brand impression. It should look and feel like the rest of your marketing.
Multi-region campaigns
Several locations, each with their own quantities and dates, run from one programme.
Teams working to fixed dates
Immovable event dates need honest lead times and planning, not optimism.
Event work lives and dies on lead times. Products, branding methods, quantities and destinations all affect what’s achievable before a fixed date, so each brief is scoped individually. Tell us the date up front and we’ll be straight about what fits and what doesn’t.
Questions we’re asked about event merchandise.
- Can you produce branded merchandise for a specific event or campaign?
- Yes. We work from the brief — the audience, the setting and what the merchandise needs to achieve — then source and produce a range built for that event rather than pulled from a catalogue.
- Can you deliver merchandise directly to an event venue?
- Yes. Stock can be dispatched to venues, exhibition stands or hotels, with timing agreed so it arrives when your team can receive it rather than days early.
- Can you dispatch to multiple event locations at once?
- Yes. A single call-off can be split across several venues or regions, each with its own quantities and delivery date.
- Can you assemble kits or delegate packs?
- We can. Multi-item packs are assembled and packed as sets — including any printed inserts — so they're ready to hand out on arrival.
- Can leftover event stock be stored for the next one?
- Yes. Remaining stock can be held against your programme and called off for the next event, which usually beats reordering small quantities each time.
- How much lead time do you need for an event?
- It depends on the products, the branding method and the quantities. Tell us the date first and we'll be straight with you about what's achievable — and what isn't — rather than promising and hoping.
- What we do
Creative sourcing, production and delivery in full.
- UK & European fulfilment
Stockholding and delivery to venues and offices.
- Managed merchandise
Running recurring event stock as a managed programme.
- Branded eStores
Letting regional teams order event kit themselves.
- About PromoLab
Who we are and how we work.
Tell us the event and the date.
Send us the brief — audience, setting, quantities and timings — and we’ll come back with ideas that can actually be delivered.